THE STORY
Juan
Martínez
Reforcer is more than just ski clothing; it is a drive to excel and achieve maximum performance. Fighting and not giving up is vital, and with Reforcer, every challenge is an opportunity to come out stronger and enjoy life to the fullest.
Being a skier requires inner strength, overcoming extreme cold and wind conditions, overcoming fatigue and continuing to move forward. But the worst storm I experienced was not in the mountains but in real life. At 31 years old, an engineer by profession and a ski enthusiast, I faced a brain tumor that almost ended my life.
I am Juan Martínez Núñez, founder of Reforcer.
When all seemed lost and hope was minimal, I summoned all my remaining strength and managed to continue living life to the fullest. I was living in Portugal, had a successful career, and plans for the future when the disease struck without warning.
Three surgeries saved my life, but I lost almost everything: my job, my relationship, my plans, and my mobility. Despite serious physical consequences, such as loss of balance, my skier's spirit prevailed and I fought on. After years of rehabilitation, and against all medical odds, I would ski again, descending from the summit of Baciver.
BACK TO THE FIGHT 2009-2015
Once I felt strong enough, I felt the need to take on a major challenge in my life. The decision was made: to create a brand that would convey my life experience. The Val d'Aran, with its magnificent mountains, is a source of inspiration that has helped me complete this project and make it a reality.
THE PROJECT TO CREATE A SKI CLOTHING BRAND. 2015 - 2018
Seeing skiers wearing our high-end clothing, enjoying the sport and the mountains, is a great reward for my desire for personal and professional improvement.
REFORCER IS BORN 2018
Being a skier requires inner strength, overcoming extreme cold and wind conditions, overcoming fatigue and continuing to move forward. But the worst storm I experienced was not in the mountains but in real life. At 31 years old, an engineer by profession and a ski enthusiast, I faced a brain tumor that almost ended my life.
I am Juan Martínez Núñez, founder of Reforcer.
2009-2015
The Val d'Aran, with its magnificent mountains, is a source of inspiration that has helped me complete this project and make it a reality.
2015 - 2018
My life, which had become a series of challenges, a huge mountain to climb, was rewarded with a great achievement: launching Reforcer onto the market for the 2018–2019 season. Its slogan, “Climb Your Mountain,” symbolizes the personal struggles we all face. Regardless of the circumstances, there is always a “mountain” to overcome. Reforcer represents the spirit of improvement, a passion for skiing, and strength in the face of any challenge.
Seeing skiers wearing our high-end clothing, enjoying the sport and the mountains, is a great reward for my desire for personal and professional improvement.